No one expected what happened last season for Duke football. They had just come off of their first bowl game since 1994, and It was possible that they would make consecutive bowl games for the first time in program history, which they did. But no one would have guessed that the Blue Devils would make an appearance in the ACC title game, and be competitive for about a quarter and a half. While Duke lost that game, and the Chick Fil A Bowl to Texas A&M, it was one of the best seasons in the programs history.
My understanding is this is not the first such program in the country. Indiana apparently announced something similar earlier this year. Still, it is a move in the right direction and a direct response to someone like Rashad McCants who has complained he didn't receive a proper education.